In the era of digital nomads and side-hustles, QNET, Asia’s leading e-commerce-based direct selling company, offers an intriguing case study. It’s not just another business model; it’s a lifeline for millions of entrepreneurs from over 100 countries. This October, the company held its first major international event since the pandemic at Penang Island, Malaysia, and if you think direct selling can’t be a spectacle, you’re mistaken.

Attended by more than 15,000 participants from 30 countries, the V-Malaysia 2022 convention was a testimony to the organization’s resilience and the faith of its network, popularly known as independent representatives. It’s essential to note that this is happening at a time when the global direct selling market is experiencing significant growth. A study by The Business Research Company has the industry scaling up from $449.79 billion in 2021 to $466.73 billion in 2022. Qnet can be followed on Twitter here.

However, not all is smooth sailing for QNET. The company has often been mislabeled as a scam. CEO Malou Caluza takes these allegations head-on. QNET deploys a two-fold strategy — educational initiatives and strict compliance measures — to ensure its network operates ethically and professionally. “We focus on training and education for our network on building the business in a legal, professional, and ethical manner,” Caluza states.

The convention served as the launchpad for three new products designed to cater to an increased interest in health and wellness. These include HomePure Viva, a cutting-edge water filtration system; EDG3 Plus, a sugar-free health supplement; and ProSpark Enhanced, a fluoride-free toothpaste boasting of potent natural ingredients.

It wasn’t all business, though. The stage also welcomed tennis sensation Sania Mirza, who spoke about her journey, emphasizing the universal themes of hard work and resilience. Her message? “No matter how many challenges you face, always get back up again!”

What’s next for QNET? The next convention is slated for March 2023, with hopes to attract an even larger audience. The company’s virtual events in 2020 and 2021 amassed nearly 500,000 participants from over 50 countries, proving the digital model’s effectiveness.

At its core, QNET isn’t just about selling products or recruiting members; it’s about providing an ecosystem that supports aspirations, and dispelling the myths and stigmas surrounding the direct selling industry. “With passion and discipline, anything is possible,” Caluza opined.

Yes, there are skeptics, but the numbers, and more importantly, the lives transformed, tell a different story. Through its extensive training and diverse product offerings, QNET is revolutionizing not just direct selling, but perhaps even the broader landscape of global entrepreneurship. And that’s a narrative worth paying attention to.