Yubo, a popular social media app for teens, has joined forces with the Diana Award to help combat cyberbullying. The award was created by young people in memory of Princess Diana in order to champion their cause.

“As a global youth-led organisation, we are proud to partner with the Diana Award on this most pressing issue and pledge our commitment to standing alongside young people so that they can live safe, happy lives online, as well as offline” says Yubo CEO and Co-founder Michael Citron. “We believe that technology can be used for good, but it is up to us – from individuals and organisations alike -to ensure we protect young people from the harm that comes from cyberbullying.

Recently launched in the UK, will be donating the first $1 million it raises against cyberbullying to the Diana Award.

This is a social network app for teens which allows users to create their very own community, share videos and photos and chat with friends. The app is available for free on iOS and Android in 30 countries. It is fast becoming one of the most popular apps on the market.

The Diana Award was created by young people in memory of Princess Diana in order to champion their cause. Their mission is to prevent the effects of anti-social behaviour and to recognise young people who make a positive contribution to society. They are dedicated to improving life for young people in the UK and provide resources for parents, teachers and other professionals.

The Diana Award founder, Natasha Kaplinsky OBE, will join Yubo at their offices in London on Friday September 14th as they launch the crowdfunding campaign via Kickstarter. Natasha Kaplinsky says: “Yubo’s choice to stand alongside our youth with this pledge is very exciting. This partnership marks a real shift in the way that technology – specifically social media – can be harnessed towards positive change.