Yanni Hufnagel is the founder of Atlanta-based Lemon Perfect. Before he started Lemon Perfect, Hufnagel worked as an assistant basketball coach at Oklahoma, Harvard, California, and Nevada. Hufnagel started his coaching career at New Jersey Nets as an intern. He earned a reputation as one of the most energetic and tenacious basketball recruiters in America, with a good record of signing recruiting classes ranked nationally. Hufnagel’s specialized in basketball gaming in his education. Serving as a basketball captain in high school nurtured his talent. In 2009, Hufnagel landed an opportunity to serve as an assistant basketball coach at the Harvard Crimson program. In 2017, Hufnagel quit coach career to start his company.
Yanni Hufnagel founded Lemon Perfect, the fastest-growing brand with a significant market share in the enhanced water sector. The company is well-known for providing healthy and enhanced water with zero sugar. Market differentiation and quality of the products have given Lemon Perfect an edge over its competitors. Industry insiders have recognized Lemon Perfect as the most innovative, exciting, and scalable emerging drink in the marketplace. In 2019, Lemon Perfect received the best new product award. Hufnagel believes he can disrupt the beverage market dominated by high-sugar and high-calorie drinks.
The product markets itself as a hydrating, convenient and refreshing drink that people of all ages can consume at any time. Apart from a great taste, the beverage has a high nutritional value with no artificial sweeteners or flavors. The lemon water has different flavors, including Kiwi Star, peach raspberry, Dragon mango, and lemon. Yanni Hufnagel ensures that these products are available at major retailers, including Vitamin Shoppe, Walmart, and Amazon. Besides, Lemon Perfect markets its products through its website.
In 2020, the company gained global recognition after Hufnagel hired Beyonce as the brand ambassador. The company has attracted many investors, including Nick Young, Josh Hart, DE Anthony Melton, and Spencer Dinwiddie. At the beginning of 2020, Hufnagel announced that the company had raised $11.6 million from influential investors. In 2022, the company reported $31 million in funding that will help the company to expand to new markets.
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