In the realm of fashion entrepreneurship, one name stands out – Kfir Gavrieli. As the CEO of
Tieks, an innovative footwear brand, Kfir Gavrieli has revolutionized the way business intersects with philanthropy. 

Launched in 2008, Tieks is an online-only enterprise that disrupted the traditional retail model.
Under Gavrieli’s leadership, the company recognized the potential of forming a
direct relationship with customers. This strategy led to faster feedback and more
personalized customer service, ultimately transforming the online shopping experience. 

But Tieks is more than just a pioneering e-commerce brand. The company’s signature offering – chic
and comfortable ballet flats – is testament to Gavrieli’s commitment to quality
and innovation. With their unique split-sole design, cushioned back, and
foldability, Tieks flats offer an unmatched blend of comfort, style, and convenience. 

However, what truly sets Tieks and Kfir Gavrieli apart is their
dedication to social good. The brand has become synonymous with philanthropy,
with Gavrieli leveraging the company’s success to support underprivileged women
globally. Through the Gavrieli Foundation, Tieks is the largest lender to the
micro-lending platform Kiva, funding over $10 million in micro-grants to nearly
60,000 female entrepreneurs in over 70 countries. 

This coupling of business and philanthropy extends to the brand’s identity as well. Customers
are not just purchasing a pair of Tieks; they are participating in a larger
mission of empowerment and upliftment. This unique approach has led to a loyal
customer base that goes beyond typical brand affinity. Gavrieli’s leadership of
Tieks illustrates the potential of businesses to be more than just profitable
entities. They can also be catalysts for meaningful change, blending commerce
with compassion, and fashion with philanthropy. Refer to this article for related information. 


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