How do you advertise properties that you wish to let or sell? You’re likely to set up a listing, don’t you? Real estate agent Nick Millican knows this by experience. He knows that maybe you describe the property in terms of what physical features the property possesses.
So does everyone else. Sometimes, it is better to let your listing stand out. For instance, take the example that real estate agent Michael McHale set recently in advertising that whoever moved into a particular property would have his mother as a neighbor. Nick Millican shares his thoughts on this matter.
He went as far as to promise prospective move-ins tea and biscuits with her. McHale’s strategy worked. The peculiarity of his advertising point drew attention to the listing, and people reached out about the tea and biscuits, Nick Millican comments. It was ideal to sell a house.
Is there more to this story than McHale’s listing sticking out because of his unusual advertising?
Perhaps there is an additional lesson we can learn from McHale’s claim that having his mother as a neighbor is a better perk to the listed property than its luxurious master bedroom opening out into a garden. As Nick Millican points out, he showed confidence that his mother would be a good neighbor to whoever resided on the premises, but why include that in the listing?
Well, your experience living somewhere can be changed by how good or bad your neighbors are. It is just one example of how what it is like to live somewhere can be affected by more than the home’s amenities. So, as Nick Millican finally suggests to you, the next time you need to create a better property listing, follow McHale’s example and think more broadly about why the property is a great place to live.