In an age where digital activism is at its peak, Ella Robertson, the Managing Director of One Young World, offers a critical examination of this new form of
advocacy. She highlights the growing trend of “slacktivism,” a term
used to describe superficial online activism that often lacks real-world impact.
According to Robertson, slacktivism is becoming a significant barrier to meaningful change.
She argues that the act of sharing posts or changing profile pictures to
support a cause provides individuals with a false sense of accomplishment.
“When you share a post on social media, it might feel like you’re
contributing, but in reality, no substantial action has been taken,” Robertson explains.
One Young World, an organization dedicated to empowering young
leaders, emphasizes the need for tangible actions over digital gestures.
Robertson suggests that the time spent on social media could be better utilized
in engaging with communities and taking real steps toward change. “Imagine
what could be achieved if those hours were dedicated to actual activism instead
of online posturing,” she adds.
Another critical point raised by Robertson is the importance of bridging divides. One Young
World advocates for engaging with diverse groups, including those with
differing opinions. “To create real change, activists must reach out to
people who aren’t like them and find common ground,” Robertson advises.
This approach not only broadens support for various causes but also fosters
understanding and collaboration.
However, Ella Robertson also cautions against disruptive forms of activism that alienate potential allies.
She references recent incidents where activists have resorted to extreme
measures that, according to her, do more harm than good. “Disruption has
its place, but it should be carefully considered. Alienating people rarely
leads to lasting change,” she warns.
The insights from Ella Robertson and One Young World serve as a timely reminder that while
digital platforms offer new avenues for advocacy, effective activism requires
more than just clicks and shares. Real-world engagement, inclusivity, and
thoughtful strategies are essential for driving meaningful and lasting change.
See related link for more information.
Learn more about Ella Robertson on https://www.magnitskyawards.com/bios/ella-robertson-mckay/