In the age of social media activism, Ella Robertson, the Managing Director of One Young World, sheds light on the growing phenomenon of slacktivism
and emphasizes the importance of taking real, tangible actions to create meaningful change.
Slacktivism, as defined by Merriam-Webster, refers to the act of showing support for a cause on
social media without actively working towards effecting change. It has become
the number one sin of activism, according to Robertson, surpassing even working
solely with like-minded individuals and engaging in egocentric acts of activism.
While sharing a post or hashtag may give individuals a temporary sense of accomplishment,
Robertson argues that it ultimately creates a disconnect between the activism
seen online and the actual outcomes in the halls of power. She urges
individuals to consider how much time they spend on social media each day and
how that time could be better utilized by taking concrete actions towards the
causes they are passionate about.
A study published in the McMaster Undergraduate Journal of Social Psychology supports Robertson’s
concerns, revealing that online activism is often driven by a desire for social
approval rather than a genuine commitment to creating lasting change.
In addition to addressing slacktivism, Ella Robertson
emphasizes the importance of bridging divides and engaging with individuals who
hold different viewpoints. She encourages activists to reach out to those they
disagree with and find common ground in order to make progress. Building
diverse and inclusive communities is key to creating stronger and more
effective movements.
On the topic of disruption, Robertson advises activists to be mindful of their approach. While
disruption and controversy have their place in activism, she cautions against
alienating potential allies through annoying or egocentric actions. Instead,
she suggests focusing on the less glamorous but more impactful work that brings about real change.
As the Managing Director of One Young World, Ella Robertson provides valuable insights into the challenges and pitfalls of modern
activism. By highlighting the epidemic of slacktivism, the need for
bridge-building, and the importance of thoughtful disruption, she encourages
individuals to take meaningful actions and work towards creating a better world.
Read this article for additional information.
More about Ella Robertson on https://www.europeanbusinessreview.com/one-young-world-summit-montreal-2024-what-to-know-before-you-go/