Krishen Iyer has never been one to dwell in the past. He has always been focused solely on the future and the many opportunities it can unfurl. To that end, he has led a very restless kind of career path. Some of his choices may not make sense on paper. But when you grasp the thread that collects them, you begin to understand his essential reasoning.
For someone like Krishen Iyer, it all comes down to the thrill that comes when you are prepared to abandon the commonplace. The founding of MAIS Consulting Services was one of his many masterstrokes along these lines. Iyer knew that far too many of his peers were focused on navigating the present.
This means they were missing the bigger picture. Of course, as Krishen Iyer recalls, it wasn’t his place to try to show them things that, to their reasoning, did not yet exist (Jpost).
Instead, Krishen Iyer took the path of venturing out on his own to test the theories that he had come up with. He founded the Name My Premium corporation as well and it had huge success at helping businesses grow. It was only a matter of time before MAIS would collect a legion of very loyal clients.
There are plenty of consulting firms that a potential client can turn to. The aid and counsel that comes from Krishen Iyer is a whole other source of data. The goal for the marketing expert has always been to transcend the obvious. It may be enough for other firms to focus on the mundane facts of a daily operation. For Iyer, future opportunities are far more fascinating.