With the development of the internet and social media, it is tempting to rely on technology in order to market a business and increase a customer base. However, as marketing expert Krishen Iyer explains, the one marketing method that has stood out over the past few decades is word of mouth marketing.
With this type of marketing, businesses are able to rely on satisfied customers to recommend new business to them on a regular basis. According to entrepreneur Krishen Iyer, using word of mouth marketing has helped his companies and other businesses he has worked with drastically increase their market share within a short period of time.
Krishen Iyer is very experienced in using digital marketing and word of mouth to grow his businesses. He is an expert in marketing as he understands what it takes to get attention, receive more exposure and keep quality customers on a regular basis. Iyer has mentioned that buzz marketing has proven to be arguably the most effective type of word of mouth marketing.
With buzz marketing, businesses can rely on news about their latest products and services through other avid consumers. As successful entrepreneur Krishen Iyer explains, they get more popular and are in position to grow very rapidly. The use of buzz marketing relies on conversations about products and services between consumers and businesses.
A company that uses buzz marketing relies on sharing stories to get more attention and interest, Krishen Iyer recalls. According to the successful and experienced digital marketing expert, word of mouth and buzz marketing allow businesses to establish trust with customers. This allows businesses to put customers at ease and put themselves in position to make more sales and provide better service. With trust comes more overall satisfaction and future business.