Alejandro Pena was born in Mexico City and later attended law school. He also studied at the prestigious Instituto Tecnológico de Estudios Superiores de Monterrey (ITESM).
Practicing law for a time didn’t suit him, so he went on to find Keter America. Today, as CEO of Keter America and head of marketing for
Kinetics Green Technologies, Inc., Alejandro Pena is committed to making sustainability an instinctive practice for everyone. When asked about his work with Kinetics Green Technologies and which products are his favorites. Pena replied, “I would say our indoor-outdoor living collection because they are sustainable and have different use cases.
The Keter Group has always put the environment at the forefront of its agenda and strives for continuous improvement. KETER’s Environmental Policy is based on four main pillars:
– Sustainable Development
– Efficiency & Reduction of Consumption
– Responsibility to Society
– Preservation and Protection of Nature
The conmpany believes that the “green” way is the right way, and its employees are motivated to participate in activities that benefit the company and society as a whole. Therefore, it seeks to continue its commitment as a responsible corporate citizen and turn it into action to develop a socially responsible business.
KETER’s Group Management and all employees involved in this policy share a common cause and are committed to living it daily. In this sense,it is implementing a Corporate Social Responsibility (CSR) program aimed at improving the operation of its facilities and supporting projects that benefit society.
In Venezuela they have been carrying out this project for over 10 years. It was conceived to improve the environment by bringing together businesses, government and citizens in common projects for the benefit of our society. By taking advantage of its global experience and technology transfer system, It offers a cost-effective service for the improvement of both the appearance and health of our communities.
As part of this CSR philosophy, the company has developed a new model to optimize its existing infrastructure. “‘In addition to remodeling our offices, we are also creating an office park,’ says Alejandro Pena”