Jason Hope, a successful investor, CEO, futurist, and philanthropist, recommends entrepreneurs use social media to build their brands. Social media provides easy access to a broad range of people located across the world.
Is Facebook the Best Site for Marketing?
Facebook has held the #1 position in social media platform popularity competition over the past several years. It is popular with both business users and individuals connecting with friends and family. Jason Hope adds that the popularity has dwindled in the past months, however. He says the platform isn’t dying but has lost some of its appeal over time.
Instagram and Twitter offer more appeal and more value than Facebook and people will go where it is in their best interest, especially when marketing their business. It makes financial sense.
The massive data breach a while back caused distrust of Meta and the Zuckerberg team by many of its users. People do not trust the site to keep their information safe. and so far, Meta has made little effort to regain their trust
Furthermore, Facebook lacks updated features, Jason Hope comments. AUsers want new and exciting updates, and Facebook just does not offer them. Apart from Reels, Facebook has not delivered new material in years.
Should You Avoid Marketing on Facebook?
Facebook is not the same powerful marketing tool it was at one time. It has lost appeal but in most situations, remains a solid marketing platform that can grow a business with little effort and minimal cash investments. Jason Hope continues to recommend using Facebook as a marketing tool for your business.