The Importance of Examining the Market for Fashion And How Fabletics Makes The Most of Important Information

There are a lot of issues that women are faced with when it comes to fashion. One of the most glaring issues is that a lot of designers bring forth clothing that is too focused on the aesthetics over the material. One thing for people to look at in the fashion industry is the pockets in some of the clothes that are being offered to women. One of the common complaints in the fashion industry is that the pockets in clothes are not as effective at holding items compared to men’s pockets which are deeper. While women do have purses, it is not enough. Women need to be able to hold things where they are attached to them.

 

This is an example of a gap in the market that fashion designers can address when they bring forth clothing for women. Fabletics as a fashion company has addressed another gap in the market. Women’s fashion in the activewear section has always been very limited and boring. Among the people that have noticed this and wanted a change is Kate Hudson. After all, women are conditioned to be the more fashionable group. There is no need to limit fashion for women when it comes to work outs.

 

Kate Hudson has taken her frustration with the fashion industry when it comes to the clothing choices and has decided to provide her own solution to the problem. Her thought and creativity has gone towards the active fashion industry in a way that has inspired others to follow suit. At the same time, her marketing has also brought forth a lot of innovation towards the fashion industry. She has made sure that the customer gets the type of respect and regard that they need to feel encouraged to shop at the store.

 

Kate Hudson has not only brought forth a new and fresh fashion company, but she is also taking part in a business model that is very effective. Fabletics has not only established itself as a successful brand, but it has also established itself as a brand that can take over the top fashion spot from Amazon.

Fabletics Adapting New Marketing Strategies to Increase their Sales

Fabletics has used some stunning, innovative strategies to bring in customers and to fight their competition head on. Fabletics is a fashion brand that has over $250 million in sales in a short span of time that it has been in the market. The company, under the leadership of Kate Hudson, has introduced some new marketing strategies for its online and offline business that is set change the way business is done in today’s modern world. Fabletics was formed with the aim to provide women, irrespective of their shape and size with clothes that will look good on them. The company has a unique subscription business model that allows its customers to get any one of their piece of clothes every month for a small fee. The number of subscribers is growing with each passing day.

 

 

Even though most businesses today are doing away with physical stores, Fabletics is using a ‘reverse showroom technique’ that seems to be working for them. The company has opened many stores in the country and plans to open more worldwide in the coming years. They allow their customers to check out what they have to offer online and then come to their store, try out the clothes and purchase them in person. It allows them to have a better relationship with their customers and is in a better position to retain them. The company uses their digital data to study the newest trends and the sales of a particular region. It helps them keep adequate stock in that area since they already know that it will do well there.

 

 

Kate Hudson believes that just having a marketing strategy is not enough if they do not have a good product to sell to their customers. She concentrates on providing high-quality athletic apparels that are affordable than its competition. They have also focused on creating clothes for different body types and not just the various sizes like most of the other apparel brands. The company has seen immense growth in a short period and continues to offer garments that are well-liked by its customers. Kate Hudson is also active on social media that allows her and her team to know about the latest trends and learn more about their customer’s needs. When creating new apparel ideas, they take these ideas into play to ensure that their consumers get exactly what they are looking for. Their customers can also take the Lifestyle Quiz on the company website to get some exclusive offers.