Fabletics has used some stunning, innovative strategies to bring in customers and to fight their competition head on. Fabletics is a fashion brand that has over $250 million in sales in a short span of time that it has been in the market. The company, under the leadership of Kate Hudson, has introduced some new marketing strategies for its online and offline business that is set change the way business is done in today’s modern world. Fabletics was formed with the aim to provide women, irrespective of their shape and size with clothes that will look good on them. The company has a unique subscription business model that allows its customers to get any one of their piece of clothes every month for a small fee. The number of subscribers is growing with each passing day.
Even though most businesses today are doing away with physical stores, Fabletics is using a ‘reverse showroom technique’ that seems to be working for them. The company has opened many stores in the country and plans to open more worldwide in the coming years. They allow their customers to check out what they have to offer online and then come to their store, try out the clothes and purchase them in person. It allows them to have a better relationship with their customers and is in a better position to retain them. The company uses their digital data to study the newest trends and the sales of a particular region. It helps them keep adequate stock in that area since they already know that it will do well there.
Kate Hudson believes that just having a marketing strategy is not enough if they do not have a good product to sell to their customers. She concentrates on providing high-quality athletic apparels that are affordable than its competition. They have also focused on creating clothes for different body types and not just the various sizes like most of the other apparel brands. The company has seen immense growth in a short period and continues to offer garments that are well-liked by its customers. Kate Hudson is also active on social media that allows her and her team to know about the latest trends and learn more about their customer’s needs. When creating new apparel ideas, they take these ideas into play to ensure that their consumers get exactly what they are looking for. Their customers can also take the Lifestyle Quiz on the company website to get some exclusive offers.