Fabletics has used some stunning, innovative strategies to bring in customers and to fight their competition head on. Fabletics is a fashion brand that has over $250 million in sales in a short span of time that it has been in the market. The company, under the leadership of Kate Hudson, has introduced some new marketing strategies for its online and offline business that is set change the way business is done in today’s modern world. Fabletics was formed with the aim to provide women, irrespective of their shape and size with clothes that will look good on them. The company has a unique subscription business model that allows its customers to get any one of their piece of clothes every month for a small fee. The number of subscribers is growing with each passing day.
Even though most businesses today are doing away with physical stores, Fabletics is using a ‘reverse showroom technique’ that seems to be working for them. The company has opened many stores in the country and plans to open more worldwide in the coming years. They allow their customers to check out what they have to offer online and then come to their store, try out the clothes and purchase them in person. It allows them to have a better relationship with their customers and is in a better position to retain them. The company uses their digital data to study the newest trends and the sales of a particular region. It helps them keep adequate stock in that area since they already know that it will do well there.
Kate Hudson believes that just having a marketing strategy is not enough if they do not have a good product to sell to their customers. She concentrates on providing high-quality athletic apparels that are affordable than its competition. They have also focused on creating clothes for different body types and not just the various sizes like most of the other apparel brands. The company has seen immense growth in a short period and continues to offer garments that are well-liked by its customers. Kate Hudson is also active on social media that allows her and her team to know about the latest trends and learn more about their customer’s needs. When creating new apparel ideas, they take these ideas into play to ensure that their consumers get exactly what they are looking for. Their customers can also take the Lifestyle Quiz on the company website to get some exclusive offers.
OSI Group expanded their business greatly in 2016, with three major acquisitions. The company started with the purchase of Tyson Foods, Southside Chicago Food plant for 7.4 million “This facility enhances our capabilities to meet the rapidly evolving needs of our customers,” said OSI North America Senior Executive Vice President Kevin Scott in the release.
Next, the company acquired Baho Foods, a food processing business from the Netherlands that specializes and convenience foods, deli meats and snacks for retail food and food services industries. In December 2016, the company also acquired Flagship Europe. Flagship Europe provides foodservice products throughout the United Kingdom.
OSI Group is located in Aurora Illinois. The company was founded in 1909 by Otto Kolschowsky as a family-owned meat market and butcher shop in the Chicago area. They are currently a holding company for meat processors, servicing the retail and food service industries. OSI group Specializes and products for breakfast, lunch, snacks and dinner. The companies products include pork, beef chicken, and seafood, raw and processed.
Mr. Sheldon Lavin is Chairman and Chief Executive Officer and Mr. David G. McDonald is the companies’ President and Chief Operating Officer. Bill Wiemer is OSI’s Chief Financial Officer and Executive Vice President. As of 2016, the company employs 20, 0000 employees.
These acquisitions have given the company the opportunity to expand operations throughout the United States and further expand their operations into Europe. It appears that the OSI group is positioning themselves to have a greater year in 2017.
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