Happy Joe’s Pizza is a restaurant chain located primarily in the Midwest, spreading throughout the southern United States. Founded in 1972 by Lawrence Joseph and specializes in pizzas and ice creams that range from traditional Italian fare to such unique creations as Peking duck pizza, chicken wings, and fried mozzarella sticks. In addition to pizzas, Happy Joe’s also offers salads, burgers, sandwiches, desserts, shakes, and specialty drinks.
The company operates approximately 1,100 restaurants in 35 states. The original concept of Happy Joe’s Pizza & Ice Cream opened in Bettendorf, IA, in 1972. Since then, the company has grown into a national franchise with over 1,000 locations nationwide. With franchising, the company has expanded into new and equally successful international markets.
This includes Florida, Georgia, Mississippi, New Jersey, North Carolina, Ohio, Pennsylvania, South Carolina, Virginia, Washington D.C., West Virginia, Maryland, Delaware, Canada, Puerto Rico and Europe. When asked how he came up with Happy Joe’s American pizza parlor’s famous taco pizzas, Joseph Whitty said he was thinking of his family.
His son recently died, so he added taco pizzas to the Happy Joe’s menu to remind him of happier times. Within two weeks of introducing the new item, the American pizza parlor restaurant’s sales increased by nearly 50 percent! He then began searching for ways to improve his customers’ lives through food.
From 2010 onwards, they replaced their menu items with a “Happy Joe’s Pizza Grill ” design, giving the restaurant an updated modern feel. Some food items were discontinued during this period, including the Reuben sandwich. Menu options include various pizzas and sandwiches, salads, appetizers, desserts, beer, wine, and cocktails. Customers can choose between eating inside or outside.